Post by account_disabled on Dec 2, 2023 9:04:25 GMT
The world of sports has a constant, fast-paced news cycle that changes on a daily (or even hourly) basis. Reporters are busy covering breaking news, games, statistics, rankings, trades, personal player news and injuries. This makes it one of the most challenging industry verticals. By tapping an interested team throughout the year, we were able to squeeze the project into a tight editorial calendar and earn some media coverage for our client.
For example, when we pitched the evolution of football jerseys, the timing couldn't be better. We pitched the event to USA TODAY just before the Steelers and Redskins battled hard into the postseason. Time is of the essence within hours and our client received a lot Phone Number List of good syndication from this powerhouse publication. In total, one placement generated links and over media mentions. Not bad for some morphing! The bottom line is best practices for pitching. If you have great content and have a realistic set of expectations for that content, then all that’s left is to distribute it and collect those links and press mentions.
Covered some of the best outreach practices for promoting content to top publishers before, but I want to point out that when it comes to PR, what you do is just as important as what you don’t do. In a survey of journalists in 2017, I asked online editors and writers what their most annoying PR issues were. Avoid these most important items when you're developing your content marketing outreach and you'll be good to go. While you might get away with sending too much follow-up content, most of the offenses on this list are just plain offensive.
For example, when we pitched the evolution of football jerseys, the timing couldn't be better. We pitched the event to USA TODAY just before the Steelers and Redskins battled hard into the postseason. Time is of the essence within hours and our client received a lot Phone Number List of good syndication from this powerhouse publication. In total, one placement generated links and over media mentions. Not bad for some morphing! The bottom line is best practices for pitching. If you have great content and have a realistic set of expectations for that content, then all that’s left is to distribute it and collect those links and press mentions.
Covered some of the best outreach practices for promoting content to top publishers before, but I want to point out that when it comes to PR, what you do is just as important as what you don’t do. In a survey of journalists in 2017, I asked online editors and writers what their most annoying PR issues were. Avoid these most important items when you're developing your content marketing outreach and you'll be good to go. While you might get away with sending too much follow-up content, most of the offenses on this list are just plain offensive.