Post by account_disabled on Nov 22, 2023 11:23:14 GMT
The advantages for the patient, the prescriber and the company We all know one of the main causes for the poor effectiveness of medical therapies , concerns the tendency of final patients to forget to take the therapy. Added to this are errors in dosage and intake methods. By inserting a new direct and interactive channel, you will have the opportunity to offer the end consumer the possibility of following his therapy in the best possible way.
Inserting even a simple QR code on your packaging and activating this interaction means expanding the information possibilities of those who use your product and those who prescribe it, but it also means controlling the information conveyed. Using the digital channel means transmitting continuously updated news, a fundamental aspect in the health sector. It is no coincidence that in 2015 " Digital Leaflet " was launched, an app available for Web Development Services Android and iOS through which those who use or prescribe the drug or parapharmaceutical have constantly updated information leaflets at their disposal (which also facilitates the work of pharmacists, responsible for printing and disseminating the new information leaflets). This app certainly represents a first step forward regarding the quality of information conveyed to the public.
However, the use of this tool involves a multiplication of communication channels which can cause confusion in the patient who should actively download the application and search for the drug within it. The future is intelligent packaging The trend is to equip one's products with smart packaging capable of communicating with smartphones, tablets and PCs and, therefore, assisting people at every moment of their day. Investing in research to take steps in this direction is key to the future health of your company. In fact, the first steps forward in this area have also been made in the Italian market.
Inserting even a simple QR code on your packaging and activating this interaction means expanding the information possibilities of those who use your product and those who prescribe it, but it also means controlling the information conveyed. Using the digital channel means transmitting continuously updated news, a fundamental aspect in the health sector. It is no coincidence that in 2015 " Digital Leaflet " was launched, an app available for Web Development Services Android and iOS through which those who use or prescribe the drug or parapharmaceutical have constantly updated information leaflets at their disposal (which also facilitates the work of pharmacists, responsible for printing and disseminating the new information leaflets). This app certainly represents a first step forward regarding the quality of information conveyed to the public.
However, the use of this tool involves a multiplication of communication channels which can cause confusion in the patient who should actively download the application and search for the drug within it. The future is intelligent packaging The trend is to equip one's products with smart packaging capable of communicating with smartphones, tablets and PCs and, therefore, assisting people at every moment of their day. Investing in research to take steps in this direction is key to the future health of your company. In fact, the first steps forward in this area have also been made in the Italian market.