Post by account_disabled on Jan 8, 2024 6:58:32 GMT
A.P. Honda announces success in 2018 with sales of 1,404,000 units, holding 78.5% market share, being the leader in the Thai motorcycle market for the 30th consecutive year, moving forward to welcome the new era under the brand strategy "WHAT STOPS YOU? Go ahead, don't let anything stop you" with a proactive marketing plan, Insight Centric, that reaches and understands consumers in the digital age. Ready to offer a variety of products Fully equipped with modern automotive technology To provide happiness to Honda motorcycle users. Kick off the Year of the Golden Pig with 4 new car models, led by the ever-popular family car. "All New Honda Wave 110i New Look" and a fashionable family car To please Japanese retro fans, the "Honda Super Cub, new color" is followed by the premium A.T. "Honda PCX 150" and the enduro-style sports car "Honda CR. F250L" with new colors. It will be sold all over the country this January. Mr. Yoichi Mizutani, Chairman of the Executive Board of A.P. Honda Co., Ltd.
Distributor of Honda motorcycles in Thailand, revealed that "In the past year 2018, Thailand had The GDP growth rate was 4%, but the motorcycle market did not grow in line with GDP, with both external and domestic economic conditions fluctuating throughout the year. As a result, the total motorcycle market in 2018 amounted to 1.79 million units, growing by 1%. For Honda, there were 1.40 million registered units, accounting for a market share of 78.5% and being number 1 in every segment. As a result, today Honda has been number 1 in sales for 30 years in a row. A.P. Honda would like to thank users for always responding well to Honda products. And for 2019, we see that the motorcycle market Thailand this year Email Marketing List will be at 1.72 million units and Honda sets a sales target of 1.36 million units. As for the Big Bike market in 2018, the market closed at 31,179 units, growing 5%. Honda registered 13,285 units, growing 3%, representing Market share of 43% is the number 1 market for the 5th year in a row. In 2019, it is expected that the Big Bike market will be similar in size to last year at 31,500 units, with Honda targeting sales at 13,300 cars" As for Cub House, a new business that we initiated. In the past year It has created a new lifestyle culture of riding motorcycles.
Recently, there is already a Cub House network in 8 different provinces across the country." Mr. Suchat Arunsaengroj, Executive Vice President of A.P. Honda Company Limited, revealed this year's strategic direction that "under the brand message "WHAT STOPS YOU? Go ahead, don't let anything stop you." In 2019, the company has a proactive marketing plan, moving forward to create happiness for users in the digital age with the INSIGHT CENTRIC strategy through 3C operations, namely Creating Customer Experience, moving towards creating experiences in the digital age. with the new Honda Wing Center store to be a must have experience for customers in the digital age. Connecting to social trend, moving towards connecting with customers of every sub-culture by using the Digital Platform and focusing on creating Brand Memory with World Class Activities such as Activities to cheer on the Thai racer Kong Somkiat Chantra in the Moto2 class at the ThaiGP World Motorcycle Championship at Chang Stadium, Buriram Province, and in cooperation with the dealers to organize fun cheering activities with the MotoGP World Champion, etc.
Distributor of Honda motorcycles in Thailand, revealed that "In the past year 2018, Thailand had The GDP growth rate was 4%, but the motorcycle market did not grow in line with GDP, with both external and domestic economic conditions fluctuating throughout the year. As a result, the total motorcycle market in 2018 amounted to 1.79 million units, growing by 1%. For Honda, there were 1.40 million registered units, accounting for a market share of 78.5% and being number 1 in every segment. As a result, today Honda has been number 1 in sales for 30 years in a row. A.P. Honda would like to thank users for always responding well to Honda products. And for 2019, we see that the motorcycle market Thailand this year Email Marketing List will be at 1.72 million units and Honda sets a sales target of 1.36 million units. As for the Big Bike market in 2018, the market closed at 31,179 units, growing 5%. Honda registered 13,285 units, growing 3%, representing Market share of 43% is the number 1 market for the 5th year in a row. In 2019, it is expected that the Big Bike market will be similar in size to last year at 31,500 units, with Honda targeting sales at 13,300 cars" As for Cub House, a new business that we initiated. In the past year It has created a new lifestyle culture of riding motorcycles.
Recently, there is already a Cub House network in 8 different provinces across the country." Mr. Suchat Arunsaengroj, Executive Vice President of A.P. Honda Company Limited, revealed this year's strategic direction that "under the brand message "WHAT STOPS YOU? Go ahead, don't let anything stop you." In 2019, the company has a proactive marketing plan, moving forward to create happiness for users in the digital age with the INSIGHT CENTRIC strategy through 3C operations, namely Creating Customer Experience, moving towards creating experiences in the digital age. with the new Honda Wing Center store to be a must have experience for customers in the digital age. Connecting to social trend, moving towards connecting with customers of every sub-culture by using the Digital Platform and focusing on creating Brand Memory with World Class Activities such as Activities to cheer on the Thai racer Kong Somkiat Chantra in the Moto2 class at the ThaiGP World Motorcycle Championship at Chang Stadium, Buriram Province, and in cooperation with the dealers to organize fun cheering activities with the MotoGP World Champion, etc.